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College Promotes Vocational Programs to Undeclared Majors |
Mt. San Antonio College targeted 12,000 undeclared students, ESL and other special populations for increased awareness of vocational programs and workforce opportunities. Vocational programs marketed focused on five TOP Code areas including Electronics, Environmental Control, Aeronautics, World Travel and Aircraft Maintenance. Targeted students were identified by administering a survey devised by key vocational faculty and industry experts. Marketing and promotional materials were sent to the target group, along with an invitation to attend a 6-hour "Career Exploration" event hosted by the college. The "Career Exploration" event was held in the labs of featured programs/departments and received the most contact from students “walking by” on campus. Future career awareness events were designed to be held during registration, facilitated by counseling staff.
For more information, contact: Pat O’Connell - (909) 594-5611 x5405
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